Requirement: Customer Communication Strategy (CCS) in CommEngine Tool

How does it help in CommEngine Growth?


Phase 1

To manage proper Communication on Social Media, the Brand must have People, Solutions & CCS. In most of the cases, we found Brands have People but they are missing proper Solutions & CCS.

Here CommEngine Serve Solutions & CCS to Brands. But at the end of the day Brands management only sees the Solutions by CommEngine. As a result, CommEngine lost the value of CCS creations for Brands, and Brands lost their strategy & growth.

If we Include our CCS in-app then there will create a win-win situation for both parties.

Phase 2

CCS module will be free for everyone and a lifetime. CE Business team could be encouraged Brand practitioners during pre-sales peaching to develop their CCS free of cost in the CommEngine app.

As a result, the interested Brand practitioners will open a free account and develop their CCS on the CE app. that will create value on Social Marke. And the free CCS module can be a hook for pre-sales peaching.

Phase 3

The Business Team mostly gives their effort to develop the CCS for Brands but Brands Management doesn't have the visibility of CCS due to the Excel file BRAND BOOK. Even there is a risk factor of copyright, anyone can make a CCS guideline by copying our BRAND BOOK.

If we include CCS in CE app as a Module then it will be secure and will be an asset of CommEngine. The new module will create value for CommEngine Growth Solution.

Phase 4

Each time developing CCS for Brands by CommEngine Business team and it is time-consuming that is costing the company and reduce the productivity of the business team. Due to human editing, always there is a risk for text error, which hamper on CommEngine Team’s reputation. Rather making CCS as a Module with free of cost will create a vibe in the market.

 

Phase 5

operational level challenges

  1. Strategy guideline does not follow by Agent/FR

  2. During query response, it is difficult to swap CE Tool to Excel (BRAND BOOK) to CE Tool

  3. Templates & Tages are not updated at CE Tool properly

  4. CE Tool USP (Tagging) can’t affect analytic 

The benefits of including CCS in the CE app

  1. Agent/FR can perform Better & Faster

  2. The strategy will be followed by Agent/FR as define

  3. CommEngine Team easily can find the loophole by Brands

  4. All the Templates & Tages will update in CE Tool instantly.

  5. Gain the Brands expectation & CE Tool commitment of Fulfilment Responsibility

  6. The Better Analytic can impact the reporting & Brands growth

Phase 6

 Future Plan

  1. Include Pixel in CommEngine.XYZ can generate a huge & effective traffic database.

  2. By flow mapping feature during response will provide Tages & Template suggestions, which will be one of the USP of CommEngine.

 

 

The solution in Discussion


At present we sending our Brand Book as an Excel file with the naming “(Client Name) BRAND SOCIAL CUSTOMER PROFILING & COMMUNICATION FULFILLMENT ROADMAP”

Brand Book will become a Module under CommEngine_Tool > Menu_Bar > Configaretion at app.commengine.xyz align with Template, Tag & Signature

In the Brand Book module, the Communication_Flow_Strategy table will be dynamic and rest of all will be static.

Each strategy row will have a unique ID, Name, and state-wise Tages & Templates records.

Admin can add unlimited rows for strategy design

In the Communication_Flow_Strategy, there will have instant Issue_Tag, User_Tag, Template creation features.